WHAT

During my career as an award-winning music producer and strategist, I have worked with companies such as NBCUniversal, Ferrari, Google, Amazon, Nike, Disney, Apple, etc. This includes coming up with ground-breaking new concepts, producing wonderful music that connects with audiences, and executing on big campaigns through collaboration with studios, agencies, or with brands directly.

HOW

It’s helpful to both explore and embrace new ideas, and be disciplined when it comes to execution.  My approach is one of 'creative pragmatism', and my experiences with London/NY agencies and Hollywood studios have allowed me to work with the best talent, gain knowledge in best practices across many industries, and produce innovative and beautiful campaigns. I constantly strive to build on these experiences, and make the next project the best it can be.

WHY

Music has the power to affect people. Music can help you tell a story without words, help you convey emotions that transcend language, and help you connect with audiences around the world. Being able to change people's behavior and perception through music is a wonderful feeling, and it is the reason why I do what I do.

WHO

A little bit about me: I have lived and worked in Amsterdam, Jerusalem, New York, London, and LA (my current home). My major passions are music, media, and technology, and I enjoy bringing them all together in my work. I provide strategic planning, project management, and music production expertise to build value for media and consumer brands. My goal is to contribute to projects that are impactful, highly regarded, very collaborative, and exceed the client’s commercial and creative needs.